University of Minnesota students researched and strategically selected a non-profit organization related to soccer to partner with FOX Sports Supports during the 2022 FIFA World Cup in Qatar. With the partners’ goals in mind, students developed a strategic CSR campaign to promote the organization and partnership with FOX Sports Supports considering the existing corporate/brand partnerships for each.
PROFESSOR
MARK JENSON
Mark Jenson joined the Hubbard School of Journalism and Mass Communication faculty at the University of Minnesota after 35 years in the ad agency business in Chicago and Minneapolis. He has helped provide strategic leadership on brand building efforts for an all-star list of companies like Andersen Windows, ConAgra, General Mills, HealthPartners, Land O’ Lakes, Kraft, Medtronic, Pillsbury and ...See More