Northwestern University students were asked to develop a creative content strategy that will bring an assigned brand to life by organically integrating it into college football’s Big Noon Kickoff and Big Noon Saturday.
PROFESSOR
CANDY LEE
Candy Lee is a professor at Medill, teaching in journalism and in integrated marketing communications. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs.
Prior to joining The Washington Post, Lee was president of ULS Loyalty Services, the sister company of United Airlines. ...See More