University of Missouri students were challenged with developing holistic marketing plans that could be activated in all four USFL host cities to grow awareness, generate local buy-in, and create a fanbase that drives ticket sales and tune-in.
PROFESSOR
SCOTT FUENFHAUSEN
Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago ...See More
WINNERS
Caroline Garrison
FOX Sports U - Class of 2023
University of Missouri
Rilee Stapleton
FOX Sports U - Class of 2023
University of Missouri
Thomas Zaffalon
FOX Sports U - Class of 2023
University of Missouri
Catherine Stallings
FOX Sports U - Class of 2023
University of Missouri
Maggie Evers
FOX Sports U - Class of 2023
University of Missouri
Kyle Leinauer
FOX Sports U - Class of 2023
University of Missouri
Blake Krah
FOX Sports U - Class of 2023
University of Missouri
Aaron Wedel
FOX Sports U - Class of 2023
University of Missouri