Howard University students were challenged to create a strategic media plan that would effectively and efficiently promote tune-in and drive viewership to a selected Women’s World Cup match.
PROFESSOR
Sheryl Johnson-Ross
Sheryl Johnson-Ross is an Associate Professor and Strategic Communication Sequence Coordinator in the Department of Strategic, Legal and Management Communication at Howard University. She teaches advertising, research and other related media courses and has an eclectic background as an advertising practitioner with over 25 years of experience. She began her career in radio in the ...See More