Spring 2022
University of Florida

UF students developed creative advertising concepts for the 2022 MLB All-Star Game that promote sustainability efforts. FOX Sports on-air and/or digital talent was considered, ways to showcase MLB Green and the commitment to sustainability.

PROFESSOR

ROBYN GOODMAN

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of Missouri.

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WINNERS