Penn State students were challenged to develop a communications strategy for the FOX Sports Podcast network that grows awareness, drives listening and engages with a younger (Millennial and Gen Z) fan base. Their communication plans were intended to appeal beyond sports fanatics to also attract the casual sports fan.
PROFESSOR
RENEA NICHOLS
Renea Nichols joined the College of Communication faculty in 2004 semester after spending eight years as a lecturer at the Walter Cronkite School of Journalism and Mass Communications at Arizona State University.
Her abundance of practical public relations experience includes public relations positions with the City of Phoenix, U-Haul International, Arizona Special Olympics and the ASU ...See More