FOX Sports Digital Team challenged students at the University of North Carolina to build comprehensive marketing campaigns dedicated to online, in-app, social and TV promotion. The primary objective involved driving up awareness and recall-ability of the FOX Sports application, held to be launched in early 2015.
PROFESSOR
Dana McMahan
Dana McMahan joined the school’s faculty July 1, 2008. Prior to coming to the school, McMahan developed and launched her own company, specializing in products for women and children. The Laughing Turtle, Inc. currently operates in North Carolina and Virginia locations and includes retail, wholesale, and internet ventures. She formed her company after more than a decade as an advertising ...See More