Spring 2020
University of Michigan

Students have been challenged to create innovative programs and content that will bring brands to life by organically integrating them into College Football programming or MLB jewel events including the All-Star Game and World Series.

PROFESSOR

MARCUS COLLINS

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner, a full-serve advertising agency, and is a recipient of Advertising Age’s 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the ...See More

WINNERS